Marketing Management – Graduate Certificate

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management.

As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.The graduate has reliably demonstrated the ability to:

• Formulate a marketing plan that will meet the needs or goals of a business or organization
• Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target
• Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs
• Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets
• Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization
• Evaluate the viability of a concept, product, good and/or service in a local, national or international market
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats
• Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization
• Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization

 

Working in Canada – Application for Permanent Residence

Full-time students who qualify are permitted to work off-campus part-time during their study component and full-time during their Post-Graduation Work Permit Program at the end of their studies, which may grant the student the possibility to apply for a Permanent Residence in Canada through the Canadian Experience Class.

Career Opportunities

Graduates of this program may be employed by or initiate entrepreneurial start-ups or will be prepared to work in a variety of business-focused environments and middle-management roles, including:

• account executives
• media planners and buyers
• brand managers
• marketing analysts/researchers
• sales and marketing
• coordinators/managers
• digital media marketers
• social media managers
• community engagement managers

 

Admission Requirements:

Prospective students will need to provide the following documents if they wish to apply to this program:

• ILAC Pathway 3.2, or IELTS 6.5 with no band less than 6.0 (same for SDS program)
• Other language proficiency tests accepted include Duolingo until December 31st, 2023
• Post-secondary diploma or degree, or equivalent; education or experience in a business setting is desirable

Application Process

SCHOLARSHIPS AVAILABLE!

Postsecondary education is an investment in your future. We know many students find it tough to make ends meet, which is why we offer a few options to help you pay your way to graduation. Georgian at ILAC offers scholarships to students – international, full-time first year, and returning students. You can afford this!

Types of Scholarships

The Georgian@ILAC Entrance Scholarship is worth $2,000 in the first semester and is awarded to new students joining Georgian@ILAC. Limited number of scholarships available.

The Georgian@ILAC Returning Student Scholarship is worth $2,000 and is awarded to returning students who have demonstrated academic success. Limited number of scholarships available.

Application Requirements:

The following requirements are a convention of the Georgian@ILAC Entrance Scholarship and The Georgian@ILAC Returning Student Scholarship.

• Students must be admitted to a Georgian@ILAC program and they must apply for a scholarship by the respective intake deadline
• Recipients should have an above average GPA (B equivalent or higher) and successfully have met the English Language Proficiency requirements
• Personal statement of interest, resume and other documents provided when applying for admission may be used for evaluation
• Recipients must pay their full tuition deposit before scholarship deadline
• Scholarships will be confirmed on a first-come, first-served basis
• Successful recipients will be notified via email shortly after an offer letter has been issued
• Returning students must submit an application by the submission deadline